Turn your genius into passive income

The Make It Sell It Lab

Make & sell a digital product that infuses consistent passive income into your biz

In the Make It Sell It Lab we’re sharing our step-by-step process for making & selling a digital product.

If you’re ready to diversify your income and achieve more financial security — without complicated launches or systems — join us in the lab!

Have you been waiting for income consistency to show up in your business? 

yOne thing we know for certain, it doesn’t just appear by magic. 

Maybe like us, you bought into the “guru wisdom” that you need to build a massive email list so when the time is right, you can pitch them a high-ticket offer?

That works great if you like hustling your tail off and don’t need money anytime soon.

Here’s the #TruthBomb we learned the hard way… 

The hardest way to create income consistency is to wait too long before you sell something to your audience

You’ve probably heard it said that “the money is in the list” and that is true. 

But if you’ve been focused on just “list building” — the more people on your list, the better — you already know that the number of email subscribers you have doesn’t pay the mortgage.

The longer your subscribers hung out on your list, the harder it is to keep them engaged…

You become a hamster on a wheel, churning out more and more “value” and hoping it pays off some day. 

After spending years building our lists and not getting the results we wanted, we turned our attention to profitable list building… what would that look like? 

It dawned on us that there was a big juicy gap in our strategy…

As marketers we knew that as soon as someone buys something from you, the relationship changes…

No longer just another stranger in their inbox, they are now your customer.

That relationship is based on trust — which is something that can take YEARS of creating free content to earn.

When there’s an exchange in value — their hard-earned dollars in exchange for value delivered — the process of earning trust and brand loyalty is fast tracked.

It doesn’t matter how many dollars they spend! It could be $49, $27, or $2…

Your existing customers are exponentially more likely to buy the next thing — even your high-priced programs. 

Think about it…

Why on earth would they go to one of your competitors when you’ve already proven you’re the one who doesn’t disappoint and brings the value? 

The key to profitable list building is to make a customer
as quickly as possible. 

That means, rather than just building a list of people who are just not that into you and hoping some day something you say or do will activate them into purchasing, you’re building a list of buyers.

It took us years of following bad advice before we finally figured out that…

A low-cost, evergreen digital product hits the sweet spot you’ve been missing between your free content and more expensive offerings

Not only that, but it’s the fastest way to infuse predictable income into your business without complicated funnels or the long, drawn-out process of creating endless amounts of free content to nurture trust. 

We call this an “intro offer” and if you don’t have one, this this gap in your offerings means you’re leaving money — and income security — on the table.

But we know what you’re thinking…

“That sounds nice, but creating a digital product terrifies me!”

 

Putting yourself out there is scary, trust us when we say we get it. 

Not to mention all the “stuff” you need to figure out!

>> What will people actually buy?
>> How do I design it?
>> I’m not a tech wiz! I do not have the time to figure all this stuff out!
>
> How do I even sell it?

>> I don’t have a big enough audience or a big budget for ads, how will I promote it?

If it feels like there are a million moving pieces and each one is more overwhelming than the next, you’re not alone! We’ve been there.

The truth is, we didn’t have any of the answers when we were starting out and our first product launches were utter disasters. *cue crickets chirping*

But what we did have was a burning desire to be FREE of income insecurity. So we pushed through the fears, tech frustrations, trials, errors, flops and failures…

Flash forward to today — our low-cost digital products provide a steady stream of passive income that gives us the LEVERAGE we need to spend our time building bigger things and to breathe easier feeling confident that money is always flowing in. 

>> That means we can be choosier about 1-1 client work we take on.
>> Our low-cost offers are always naturally guiding our customers toward higher-ticket products and services.
>> We’re able to take our businesses in a direction that’s more personally fulfilling because we’re not constantly chasing the next cash infusion into our bank accounts.

And as the world changes and economic factors shift, if you’re not diversifying your income and building at least one passive revenue stream you can count on… income consistency will remain elusive.

The only question now is… are you ready to get to get off the feast or famine roller coaster once and for all?  

Whether you’re building an online empire or you just want to make enough extra cash to take the fam on vacation… making & selling an evergreen digital product is one of the best ways to make that happen. 

1.

A PRODUCT IDEA THAT’S IRRESISTIBLE

Something you know will sell and naturally guide them to your other offerings too!

2.

THE SKILLS & TOOLS
TO MAKE IT

The right format, tools, and tech skills to turn your genius into a digital product. 

3.

THE STRATEGY
FOR SELLING IT

You’ll get everything you need to sell your product while you sleep ~ from the sales copy to the tactics.

4.

TECH & TEMPLATES
THAT SAVE YOU TIME

You’ll learn which tools are best for your needs and the step-by-step tutorials for how to use them!

Introducing…

The Make It Sell It Lab


Imagine how great it will feel to wake up each morning… no matter if it’s a Saturday or you’re on holiday living your best life with margarita in hand…

CA-CHING!

Sales in your inbox.

We’re talking 100% on autopilot. no sales calls or free consultations needed.

A low-cost digital product is the single most effective way for service-based businesses and content creators to start earning passive income without complicated marketing systems and funnels.

Discover the benefits of adding a low cost digital product to your lineup of offerings…

Picture waking up each day feeling psyched about your business and the customers you serve.

Watching your sales go up every day on autopilot.

Knowing exactly how to market your offers to create consistency.

Feeling excited to get to work because you know you’re making an impact.

If you’ve been sitting at your desk stuck on the question,
“What the heck am I supposed to do now?”
You’re about to feel crystal clear. This bootcamp is your “unstuck” plan so you can guide your business toward profits as quickly as possible.

If you’re not operating at 100% & bringing optimistic energy to your work…
Get ready to feel that happy tickle in your stomach because you know your choice to become an entrepreneur was the right one.

It’s going to take rolling up your sleeves and getting to work, but YOU GOT THIS.
All you need the right strategy, the right systems,
and a streamlined action plan to get there. 

This is it!

And here’s the best part…

A customer who buys a low-risk offer from you is exponentially more likely to buy your other offerings — including affiliate promotions and high-ticket services!

Having a massive email list filled with people who are never going to buy anything from you is a massive drain on your resources. 

What you want to do instead is to build a list of buyers.

Not freebie-collectors and not tourists to your content who just aren’t that into you…

Actual, bonafide buyers.

It’s an undeniable truth of sales is that your customers must trust you in order for them to make a high-ticket purchase.

High ticket = high risk.

You probably already know that this requires intense marketing systems that most service providers and content creators just don’t have the time to deal with.

You could take the slow boat and spend years of your life giving away your expertise for free through content in order to earn the trust you need.  

Or roll the dice on expensive ads and complicated funnels and hope it works out.

(When the ‘gurus’ eventually tell their stories of failures along the way… it’s this.)

Or, you could do exactly what we did to create the leverage we needed to get off the feast-or-famine roller coaster once and for all.

And that is…

Take the trust-building fast track by selling them something low-risk immediately. 

If you don’t have a low-cost, low-risk offer, this gap in your offerings means you’re leaving money — and income security — on the table.

An introductory offer is not only the best way to turn a member of your audience into a lifelong customer — eagerly gobbling up everything you have to offer…

 

But it also provides a passive income stream that can, on its own, change the game for you financially.

 

And when you’re. not worried about where your next mortgage payment is going to come from, guess what?

 

👉 You’ll start making business decisions that’ll make you happier and feel more fulfilled
👉 You’ll be able to say “no” to the things that don’t serve you
👉 You’ll have the time to focus on the things you need to do to scale

 

 

And wait for it…

 

You’ll be able to take a breath, smell the flowers, and relax knowing that your income is something stable you can count on.

 

*gasp*

 

 

Discover the benefits of adding a low-cost digital product to your lineup…

Consultants, and coaches. 
You know that the old way of getting clients just isn’t going to work anymore. You’re ready to replace your local marketing efforts (retreats, presentations, summits, events) with an online sales process that works today and tomorrow.

Marketers. You’re itching to show your clients how to crisis-proof their business by making simple tweaks to their offers, messaging and content so it serves their market, attracts the right customers and converts into sales. 

Small business owners. You’re oh-so ready to get your business online and selling fast. If you just had the right strategy and roadmap (hint: this is it!), you’d be able to shift your offers and get passive income rolling in consistently. 

Anyone who wants to build an online business. You have had a nagging desire to build an online business and if there ever was the time to do it, now is it! You would LOVE to know what’s involved and how to create impulse offers that make sales online on autpilot. 

People who have an online business of any kind. You totally get that it’s time to change your sales process and the way you do business. You’re ready to update your offers so they’re hyper relevant and easy to sell to your customers – and still profitable.

Anyone who wants to create passive income and sales funnels. You’re tired of “just-in-time” marketing that never really works the way you need it to. You want a streamlined way to bring in cash so you can scale your biz of one-to-one, to one-to-many.

Bloggers who want to start monetizing their blog quickly. You know it takes more than traffic to turn your blog into a full-time income. You’ve seen other bloggers take the slow route and want the “cashflow track” that makes you money today.

Anyone who knows it’s time to pivot. You know it’s time to steer your business in new directions so you can grow and scale the way you’ve always envisioned. You just need a little nudge and guidance to do it. This is it!

Meet your instructors

This ain’t our first rodeo.

As entrepreneurs we’ve reinvented ourselves more times than we can count. We’ve learned the key to business longevity and financial security is embracing the pivot. 

That means… 

If you want people to buy, you must be prepared to sell them what they want & need as their priorities shift. 

As business owners we’re faced with an important challenge and that is to adapt quickly to changes in the market.

That’s why we’ve pulled together our best systems to help you stay sane, jump into action, and keep serving.

If you’ve been stuck wondering what to offer, how to be, and what to do… this is your blueprint. 

We’re so excited to share it with you!

~ As seen in ~

SECTION 1: MAKE IT

MODULE #1:

Find Your Profitable Product Idea

Learn our fool-proof method for finding a winning product idea that’s perfect for your niche and how your product will fit into your larger product mix.

+ The Profitable Product Workbook
+ Customer Journey Map
+ Value Ladder Planner 

MODULE #2:

Create Your High-Converting Offer

This is where we turn the typical process of product creation on its head. First we create the sales copy for your idea so you can get feedback and make sure you’re offering something your customers will perceive as a ‘no brainer’ purchase. 

+ High-Converting Sales Page Copy Formula
+ Plug-and-Play Sales Page Templates for WordPress
+ Pricing Strategy Playbook 

 

MODULE #3:

Make Your Product

Now that you’ve got your winning product idea it’s time to make it! In this module you’ll learn the best formats, tools, and 

+ Done-for-You White Label Product Templates

 

SECTION 2: SELL IT

MODULE #4:

Launch it

Now you’re ready to get that offer visible with the right people so we’re giving you a 90-day plan to follow that won’t break the bank. You’ll learn the super simple funnels we use that are easy to implement and generate leads & sales while you sleep. 

+ Lead Magnet Templates
+ Email Funnel Swipe Files
+ Promotional Graphic Templates
+ Content Strategy Workbook 
+ 50 Promotional Ideas Cheetsheet

 

MODULE #5:

Set Up Your Evergreen Funnels

You’ve got an offer your customers are waiting for and the words they need to hear from you, so it’s time to pull it all together and create a high-converting sales page that works hard for you 24/7 to keep the cash flowing on autopilot. 

+ 5 Evergreen Funnel Maps
+ Email swipe files 

 

MODULE #6:

Fuel For Your Earnings

You’ve got an offer your customers are waiting for and the words they need to hear from you, so it’s time to pull it all together and create a high-converting sales page that works hard for you 24/7 to keep the cash flowing on autopilot. 

+ Proven copywriting formula plug-and-play template

 

THE DESIGN VAULT ($197 Value)

Power-up your “right now” offer and extend the lifetime value of each customer by planning a full lineup of offers varying in price and value. This allows you to meet your customers’ needs today no matter their budget or readiness to commit. 

THE TECH VAULT ($497 VALUE) 

Turn internet strangers into customers in 7 easy steps! From your freebie opt-in to your “pitch” email, you’ll learn what you need to create, do, and write  to establish trust, position yourself as the go-to expert who can help, and prime customers to buy.

THE SALES FUNNEL VAULT ($997 VALUE)

Now is the BEST time for you to reassess your goals and create a plan to achieve them. The 90-day planner will help you to keep putting one foot in front of the other and stay headed in the right direction. 

THE DIGITAL PRODUCT VAULT ($397 VALUE)

Power-up your “right now” offer and extend the lifetime value of each customer by planning a full lineup of offers varying in price and value. This allows you to meet your customers’ needs today no matter their budget or readiness to commit. 

Plus lifetime access to the students-only
Creators’ Lounge Facebook Group

⭐ Weekly “ask us anything” sessions
⭐ 
Support & accountability from Taughnee & Sandra
⭐ 
An inspiring community of creators

$997 VALUE

OVER $3000 IN BONUSES

When you enroll in the Make It Sell It Lab today!

The Pivot & Profit Bootcamp 
is for you if you want to sell online with 
ease.

Consultants, and coaches. 
You know that the old way of getting clients just isn’t going to work anymore. You’re ready to replace your local marketing efforts (retreats, presentations, summits, events) with an online sales process that works today and tomorrow.

Marketers. You’re itching to show your clients how to crisis-proof their business by making simple tweaks to their offers, messaging and content so it serves their market, attracts the right customers and converts into sales. 

Small business owners. You’re oh-so ready to get your business online and selling fast. If you just had the right strategy and roadmap (hint: this is it!), you’d be able to shift your offers and get passive income rolling in consistently. 

Anyone who wants to build an online business. You have had a nagging desire to build an online business and if there ever was the time to do it, now is it! You would LOVE to know what’s involved and how to create impulse offers that make sales online on autpilot. 

People who have an online business of any kind. You totally get that it’s time to change your sales process and the way you do business. You’re ready to update your offers so they’re hyper relevant and easy to sell to your customers – and still profitable.

Anyone who wants to create passive income and sales funnels. You’re tired of “just-in-time” marketing that never really works the way you need it to. You want a streamlined way to bring in cash so you can scale your biz of one-to-one, to one-to-many.

Bloggers who want to start monetizing their blog quickly. You know it takes more than traffic to turn your blog into a full-time income. You’ve seen other bloggers take the slow route and want the “cashflow track” that makes you money today.

Anyone who knows it’s time to pivot. You know it’s time to steer your business in new directions so you can grow and scale the way you’ve always envisioned. You just need a little nudge and guidance to do it. This is it!

We are sure you’re going to be thrilled with the bootcamp and get amazing results!

But we get that every investment is an important decision. That’s why we want you to be able to test-drive the course to make sure it fits your needs, and we figure 14 days is the right number. 

So if you buy The Pivot & Profit Bootcamp today, and at any point in the next 14 days you feel like it hasn’t given you amazing value, all you need to do is email us and let us know and we’ll refund your money. No questions asked!

Get The Attract & Convert Course Bundle
Power up your results for just $8 more! Regularly sold for $198 value ~ that’s a 96% savings!

ATTRACT YOUR DREAM CUSTOMERS ON SOCIAL MEDIA

Have complete confidence in your social media strategy.
Get crystal clear about where to focus your time and how to build a brand that stands out above the others.

Share scroll-stopping content that generates leads.
You’ll know how to reach thousands of potential customers and drive an incredible amount of traffic to your website.

See results from every post you share.
No more random posts and guessing games. Every piece of content you share will have a strategic end-goal which grows your business.

Position yourself as an authority in your niche. 
No more hunting down clients and buyers—they will seek you out instead.

TURN YOUR WEBSITE INTO A 24/7 SELLING SIDEKICK

No more winging it – use data to understand what your audience wants
Learn how to figure out EXACTLY what marketing efforts are working (so you can double down on them) and what’s not (so you can fix it) in just a few minutes per week. 
Then…

Fix your conversion killers
You’ll learn the biggest mistakes website owners make that cost you leads and sales. The good news is, they’re easily-fixable!

Add conversion boosters 
If your website visitors don’t trust you, they ain’t buyin’. You’ll learn the most impactful design and copy principles that inspire your visitors to take action.

*Formerly The Client Machine

PIVOT & PROFIT BOOTCAMP

~ Includes ~

The Pivot & Profit Course ($197 Value)
90-Day Productivity Plan
Create Your Right Now Offer
Master Your Message
Sales Pages that Sell
90-Day Promo Plan
+ Companion Worksheets & Templates

Bonuses ($97 Value)
The Value Ladder Planner
Super Simple Email Funnel Cheatsheet
The Online Business Roadmap
90-Day Goal Planner

PIVOT & PROFIT
BUNDLE

~ Includes ~

The Pivot & Profit Course ($197 Value)
90-Day Productivity Plan
Create Your Right Now Offer
Master Your Message
Sales Pages that Sell
90-Day Promo Plan
+ Companion Worksheets & Templates

Bonuses ($97 Value)
The Value Ladder Planner
Super Simple Email Funnel Cheatsheet
The Online Business Roadmap
90-Day Goal Planner

Attract & Convert Course Bundle ($198 Value)
The Attraction Machine Course
The Conversion Machine Course

Regular price $395